What Is Sparrow For Mac

Today, I want to review a great new app called Sparrow.

It is a new Mac mail client.

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What is so exciting about a new mail app?

Well, it just gets mail done.

Sparrow is simply the most efficient and effective mail client I have seen.

Simple, Efficient, and Effective

The first thing you notice about Sparrow is how simple it is.

It does not have the large interface and bloat that most email clients have.

I have been using it on both my iMac and my MacBook Air and I have never had my inboxes more under control.

It is a simple paned interface that lets you see your mail and interact with it in quick efficient manner.

The initial version supports Gmail, but coming releases will support AOL, Yahoo, and IMAP mail.

Using Gmail’s “star” feature to mark items for action or followup, I can quickly archive emails and empty my inbox.

Video Demo

Want to see a little more about Sparrow?

Watch my quick video review…

If you can’t see the video, click here to view on YouTube.

Try Sparrow

I always find it amazing when a company reinvents something as commonplace as a mail client.

That is exactly what Sparrow has done.

Sparrow is a slick and minimalist email application.

If you want to take control of your email… get Sparrow here in the Mac App Store.

If you’re anything like me, you have plenty of email accounts. I use at least 5 of a daily basis. Traditionally, I have had 2 browsers open, each logged into multiple Gmail accounts, but no more. Sparrow has shown me a new way.

What Is it?

Sparrow aims itself at the Gmail / Google Apps crowd, providing a compelling interface for singular or multiple Gmail accounts. The app is simple enough to use, and provides a wide enough base of features to work for most people.

Ohai Twitter! Or not?

The thing that initially struck me about this app is how much it resembles Twitter – it’s a very beautiful and comfortable to use application. Switching between accounts is as easy as clicking your account’s symbol, and previews pop out from the app as you click on mail messages.

Strengths

What I really appreciated about Sparrow is that it really works well with most all of Gmail’s features – labels work like a charm, message drafts save directly to the source Gmail account, and in general, everything works, and quite well.

The interface is also a significant strength, appearing attractive, but also retaining the core functionality that it needs to drive Gmail and all its features. I also love its simplicity – giving you one simple interface, largely being able to do everything in one single window, and allowing additional options for people that need more.

Not For Everyone

While Sparrow will work very well for most casual users, I feel that the app is not for everyone. It lacks a certain set of features that will prevent me from allow it to replace Gmail’s already excellent web interface. First, there is no spam folder in the utility pane off to the left, although there are panes for starred mail, sent mail, drafts, and trash. It’s not a simple and intuitive process to read through your spam folder, although it is a simple matter to mark a message as spam.

Further, it doesn’t support viewing and editing Gmail’s advanced settings, such as rules, filters, forwarding, and so forth. Since I use these features frequently, and require them to be at hand, I cannot move into a program that does not include interfaces for these functions.

Closing Thoughts

Sparrow is a beautiful, well-designed, and extremely functional app, and I really enjoy the interface, and how well the implemented features function in my favor. I think casual users will find this to be a compelling interface to replace Gmail’s web interface.

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To be truly useful for a large segment, however, they need to include better means for viewing other accounts besides Gmail, fuller support, and more advanced features.